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Who is Peter Madden?

Peter is a native Texan raised in McAllen and currently residing in Bryan College Station with four decades in the restaurant industry including twenty years as a restaurant owner. Culinary school set his path in the early 1990's, shaping the next 30 years of developing a distinct culinary and leadership style. 

There are common systems that can be applied across any brand because of the nature of restaurants, but every operation is also unique, and Peter excels at tweaking processes to fit different concepts and cultures. 

"I have been where you are… I know what it is like to interview a dozen applicants in hopes of netting two, I understand the stress that comes with having to meet payroll, and I know the loneliness of entrepreneurship and the feeling of anxiety that comes from being overwhelmed.”

My culinary background leans my expertise towards the kitchen, but, the two decades as an owner-operator rounds out my comprehensive understanding of restaurant operations.


I have medaled in several culinary competitions, hosted unique theme and wine dinners, created countless unique dishes and food products, curated gardens, milled flour, and pushed the limits of his capabilities. I have mentored numerous youths, helping to facilitate their culinary and restaurant ambitions.  

I embrace the notion that restaurants are a service-centric business  and I have enjoyed the relationships forged with staff and customers. I honored those relationships by creating experiences as opposed to mere work or food. Service and generosity toward others is an important core value in my life. Donating time, money, product, gifts, etc to local and national organizations such as The Ronald McDonald House, Scotty's House, Habitat for Humanity, and a multitude of other events and charities is an important part of my restaurant history.

Now, I am eager to help others with their businesses. Being a member of the Entrepreneur's Organization for 6  years has been instrumental in my growth as a person and leader. Having access to other entrepreneurs and resources has empowered me to move beyond being a chef who owns a restaurant. Finding humility allowed me to gain knowledge from relationships that I would otherwise not have access to. Insane Productivity, Profit First, EOS are all programs I have absorbed to take me beyond my cutting board and knife.  

"I am a man of God, a husband, a father of three girls, and a friend. This is how I choose to define my life, but don’t worry, I can still help you with your restaurant"!

peter madden photo
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